B&A animation studio Bewilder created a series of 3D animations for The Crown Estate that played in Piccadilly Circus for the annual turning-on of the square's holiday light display.
The animations captured the festive spirit of characters Stella, Camilla, and ST. James lighting up London's Regent street with colorful lights and spreading holiday cheer. Bewilder meticulously shaped every character for this project over the course of six weeks and each one reflects the vibrant personalities frequenting Regent Street.
They brought these diverse personas to life, drawing inspiration from the rich, the famous, and the wonderfully quirky individuals who exude style and glamour.