For Ralph Lauren’s Holiday ’23 campaign, Found Studio completely reimagined the brand's 888 Madison Avenue flagship store, using its grand windows as a portal into the brand’s heritage.
Featuring iconic products like the Polo Shirt and Polo Bear Jumper, each of Found's seasonal films showcases a hero gifting product. Cinematic lighting and sweeping camera work help elevate these objects of desire within an unmistakably Ralph Lauren world. Each shot lives in its own rich and detailed environment, enabling Found to shoot macro and expansive compositions from different perspectives.
Recreating the iconic polo player logo for the Polo Shirt was an exercise in intricate modeling and precise fabric detailing. Paying meticulous attention to detail, Found modeled each product from scratch, allowing them to celebrate the finer details and craft within each one.