B&A | Lenovo
B&A Photographer and Director Romain Laurent’s work for Lenovo is a master class in bringing conceptual imagery to life. Though you wouldn’t know it at first glance, each image required technical setup and the use of practical effects. Romain stepped into the creative process, finding the perfect angle for each shot and executing clever techniques to compose this campaign. The fabric, mirror, blocks, and even the exploding powder were all photographed on set, then enhanced in post production to tie everything together.